Following the massive success of the MrQ UK Championship, World Snooker Tour (WST) is pleased to announce MrQ as the new Lead Partner of The Masters, the sport’s greatest invitation event, to be contested by the best 16 players on the planet.
The MrQ Masters will run from January 7 to 14 at the iconic Alexandra Palace in London. Celebrating the 50th staging of this historic tournament, which was first held in 1975, WST is delighted to join forces with MrQ.com for one of the outstanding events of the global tour.
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MrQ’s first partnership with snooker came at the recent UK Championship in York. The event achieved tremendous viewing figures, with a peak audience of 2.6 million for the final on BBC, and a cumulative audience of 14.3 million across the event on BBC and UK Eurosport.
MrQ has now grasped the opportunity to join forces with WST again for another of snooker’s Triple Crown Series. The MrQ Masters will bring packed crowds to Alexandra Palace, with all standard tickets for the 2,000-seat arena sold out weeks in advance.
Judd Trump will defend the title, in a field full of giants of the baize including Ronnie O’Sullivan, Luca Brecel, Mark Selby, John Higgins, Mark Allen and many more.
MrQ’s Head of Acquisition James Booth said: “We were elated by the success of the MrQ UK Championship, we had not fully appreciated snooker’s vast reach and popularity, in terms of its live and television audience. We look forward to seeing this partnership taken to the next level at the MrQ Masters in London.
“We’re particularly excited about getting involved with the fan experience at Ally Pally, renowned as the best of its kind on the snooker circuit, including interactive games. As always we’ll be bringing an extra element of fun for fans coming for a great day out.”
WST’s Chief Commercial Officer Peter Wright said: “We’re delighted to develop this relationship with MrQ, our lead partner for two of the three Triple Crown events this season. Clearly they were amazed by the incredible atmosphere at the UK Championship and the exceptional data that came out of the event, so naturally they were very motivated to extend their relationship with a rapidly growing sport.
“We can now look forward to the MrQ Masters, which in recent years has increased its appeal to become one of the hottest tickets across London. We look forward to working with the MrQ team on this elite event.”
The MrQ Masters will be televised by BBC, Eurosport, discovery+, CCTV5, Matchroom Live and many other broadcasters across the globe.
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