The World Snooker Tour is delighted to announce MrQ as the Lead Partner of the UK Championship. As one of the biggest and most historic events on snooker’s global calendar, The MrQ UK Championship will ensure we mark the start of this season’s Triple Crown Series in style.
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Having already put their own spin on the PDC’s UK Open earlier this year, MrQ will bring the UK Championship to life in their own unique way and provide a best-in-class fan experience through a range of innovative and exciting new fan activations.
With 12,000 people expected to descend on the York Barbican from November 25th to December 3rd, fans can expect to see MrQ ever present across the tournament.
Fans will first experience MrQ during the qualifying rounds that will run from November 18th to 23rd in Leicester, culminating in ‘Judgement Day’ when 16 winners will go through to join the top 16 seeded players in York. Fans from all over the world will be able to follow the Judgement Day production, on Facebook and YouTube, as well as WST’s streaming partners including discovery+.
The UK Championship has been ever present on the WST calendar since 1977. Mark Allen won the title for the first-time last year, beating China’s Ding Junhui in the final. In recent years the trophy has also been lifted by the likes of Ding, Ronnie O’Sullivan, Mark Selby, Judd Trump, John Higgins, Neil Robertson and Shaun Murphy.
WST’s Chief Commercial Officer Peter Wright said: “It’s crucial that the World Snooker Tour works with likeminded and ambitious brands who have the same desire as we do to develop the sport and create the best possible fan experiences. That’s why we are delighted to align one of our most prestigious tournaments with MrQ, a UK based organisation that shares its name with part of our sport.
“York is a fabulous venue and the atmosphere inside the arena is electric when the best players on the planet compete for the famous trophy. We’re looking forward to working with James Booth and the wider team at MrQ to deliver a fun and engaging partnership.”
MrQ’s Head of Acquisition James Booth added: “We’re delighted to bring MrQ to the table of such a prestigious event and build a relationship with WST’s global snooker audience. There is a clear and obvious synergy between snooker and the MrQ brand, so we’re super excited to see the partnership come to life”.
As ever, The MrQ UK Championship will be televised by BBC, Eurosport, discovery+, CCTV5, Matchroom Live and many other broadcasters across the globe.
Tickets and VIP packages for certain sessions of the MrQ UK Championship are still available from just £25, for details CLICK HERE
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